I have tried so many different products for my skin problems. I love Ecco Bella's lotion because all of their products are Cruelty Free! Ecco Bella began out of protest to the use of animals for testing cosmetics. Because our family only uses cruelty free products, we adore the Ecco Bella brand. Most of the products fromEcco Bella multi-task, so they are help you save money! This is another definite benefit of using and purchasing. For example, the Ecco Bella skin care line uses a large amount of vitamins and aloe. This makes them perfect for anti-aging care and anti-blemish use.