Parents are going to love the new Juice in the Box. It is basically a sippy cup, except WAY better. First, it is square, so it fits in lunch boxes. This is perfect for us, since we travel so much. Youngest child loves to have his own little snack pack. Next, it doesn't leak. Honest! I have bought every "non-leaking" sippy cup on the market, only to have a soaked baby at the end of the day.